Tag Heuer Ginza
Mission
Industry
Client
Tag Heuer
After our successful collaboration with TAG Heuer in 2012, WIPdesign once again redesigns the brand’s global flagship stores, beginning in Tokyo, Japan.
Our primary goals were to revitalize the brand and present a fresh, contemporary attitude.
By integrating modular design, enhanced contrast, and a willingness to challenge conventions, we have created a flagship store that sets a new standard for luxury retail.
On the facade independently moving units create an ever-evolving random pattern.
Le flagship de Tokyo dépasse le concept traditionnel de la boutique : c’est une immersion totale dans l’univers TAG Heuer, un lieu où l’innovation et le prestige se rencontrent pour offrir une expérience client unique et captivante.
