STELLANTIS - SIGNAGE
WIP was selected by the Stellantis Group to develop its global multi-brand distribution concept.
The diversity of the sites, combined with the constraints on investment, requires a finely tuned development strategy.
The signage program was conceived as an opportunity to create a unified platform of expression for the 8 brands of the group and the 4 distinct activities housed under one roof.
The challenge was to maintain global coherence, while reinforcing the professional, serious, and rigorous identity of the distributor—all with the utmost simplicity. This approach seeks to reassure the customer, allocate clear and consistent brand territories, and, ultimately, ensure visual harmony and balance.
The focus was on simplifying implementation by limiting signage to the essential ergonomic needs of customer “wayfinding.”
In essence, the design emphasizes simplicity, allowing for flawless execution. A careful study of the customer journey informed the design process, ensuring that solutions were not only functional but also meaningful at every stage of the experience.
