Marx Bakery
Mission
Industry
Client
Thierry Marx
WIP reimagined the universe of Marx bakeries to reflect chef Thierry Marx’s humanistic values and elevate artisanal craftsmanship.
The visual identity, characterized by a blend of simplicity and impact, creates a compelling visual experience.
The architecture, featuring raw and natural materials, captures the authenticity and emotional depth associated with bread.
This innovative concept showcases Thierry Marx’s dedication to delivering an exceptional product for all, while celebrating craftsmanship with both elegance and modernity.
Photos: Benoit Florençon
Portrait of Thierry Marx by Mathile de l’Ecotais