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    Lancia

    In 2022, WIP revitalized LANCIA’s global showrooms with an exclusive Italian-inspired furniture collection.

    Mission
    #RetailDesign
    Industry
    #Automotive
    Client
    Stellantis

    By incorporating natural light, lush greenery, and refined furnishings, the redesign creates a sophisticated atmosphere that epitomizes contemporary Italian living.

    This transformation underscores LANCIA’s dedication to luxury and enduring style, ensuring customers enjoy a premium shopping experience.

    Additionally, WIP designed SALA as a modern Italian-style living room, characterized by simplicity, elegance, and a celebration of Italian craftsmanship in furniture.