J Hotel
WIP collaborated with the Jin Jiang group on their project to set the benchmark for international, luxury hospitality.
Mission
Industry
Client
Group Jin Jiang
The client’s aspiration was to create a new fine, five-star luxury hotel brand that was distinctly Chinese and offered a world-class and relevantly differentiated experience.
The design intent was to creative a positive disruption by utilizing the highest part of the magnificent Shanghai Tower structure, immediately raising the guest’s attention and signaling that they “were entering a different world”.
WIP designed an exquisite customer experience, connecting to Jin Jiang’s heritage and its essence, infusing Oriental touches in a modern, future focused way, balancing creative ideas with smart investment.
