Fred
Mission
Industry
Client
Fred
Fred partnered with WIP to bring its new “Wholesale” concept to life, with the goal of elevating the brand’s identity while infusing the retail space with an air of sophistication, lightness and elegance.
WIP crafted two distinct display furniture designs, each at varying heights, offering ultimate flexibility. This modular system not only establishes a clear visual hierarchy but also adapts seamlessly to three dynamic configurations: full, intermediate and compact, ensuring a tailored retail experience in any space.
