Editions Bleu & Jaune
WIP guided Éditions Bleu et Jaune, a French publishing house, through a dynamic transformation, evolving it from a modest player into a bold and confident presence in the literary world.
Mission
Industry
Client
Editions Bleu & Jaune
Our design strategy centred on a distinctive two-color palette inspired by the brand’s name, creating a vibrant identity that embodies its mission to spotlight emerging European authors.
Éditions Bleu et Jaune is dedicated to publishing major literary works, primarily from less common languages, that deserve to be known by French and Francophone readers.
This new visual identity not only enhances the brand’s visibility but also underscores its commitment to discovering and promoting unique literary voices.
