DS - Concept studies

The Art of Travel defines DS Automobiles at its core. In the wake of a global pandemic, the philosophy of DS Automobiles generates heightened expectation and desire worldwide. Guided by this vision, WIP brought to life the brand image and store atmosphere imagined by DS Automobiles Design Director Laurent Nivalle through tangible design.

DS Automobiles cars were transformed into luxurious travel lounges and accessories, going beyond their simple functions as vehicles. Each journey embodies the brand’s essence: pause, slow down, and embrace life’s moments.