DS - Concept 2019
In 2019, WIP transformed the conventional car dealership model with the redesign of DS Automobiles’ flagship store. Inspired by Parisian lifestyle, this reimagined space seamlessly combines sophistication and relaxation, offering an immersive, pressure-free experience.
The design showcases clean lines, balanced colours, and elegant scenography, creating a distinctive atmosphere that shifts throughout the day.
Aimed at modern, social media-savvy consumers, this store elevates brand visibility and fosters customer loyalty through unique experiential spaces. By deviating from traditional dealership norms, DS Automobiles, through WIP’s innovation, establishes itself as a cutting-edge, engaging brand that resonates with contemporary customer expectations.
