Alfa Romeo
WIP crafted Alfa Romeo’s retail concept to bolster its international growt, centering the vehicle as the focal point of the experience.
Mission
Industry
Client
Stellantis
The showrooms feature a cohesive dark grey palette for walls and ceilings, which directs attention solely to the cars.
Each vehicle is spotlighted as if on stage, while warm hues in the service areas reflect the brand’s Latin heritage.
The rugged, textured Corten steel contrasts with the sleek, technological elegance of the vehicles, emphasizing Alfa Romeo’s unique blend of strength and sophistication.
